The sneaker world is constantly evolving, but some models never lose their charm. One such comeback star is the New Balance 740, a shoe that perfectly blends classic design with modern comfort. Once known for its performance capabilities in the early 2000s, this model is now back in the limelight, redesigned for today’s lifestyle needs. Whether you’re walking to work, hitting the mall, or just relaxing with friends, the New Balance delivers dependable support and undeniable style. Platforms like GimkitHost are even buzzing with style guides and outfit inspirations for this popular sneaker.
What is New Balance 740?
The New Balance 740 is a retro-inspired lifestyle sneaker originally designed as a performance running shoe in the early 2000s. It features a breathable mesh upper, durable synthetic overlays, and New Balance’s signature ABZORB cushioning, which provides excellent shock absorption and all-day comfort. Now reintroduced with modern updates, the New Balance blends classic style with everyday functionality, making it a popular choice for casual wear, walking, and light activity.
The History and Comeback of New Balance
The New Balance originally launched as a performance running shoe designed to offer maximum support and stability. It gained popularity quickly due to its dependable cushioning and durable design. As trends evolved, so did the expectations from a sneaker. Today, the 740 has been reintroduced as a lifestyle shoe that still pays homage to its athletic roots.
New Balance has carefully updated the sneaker to include modern enhancements while preserving the retro aesthetic that fans love. It now caters to sneakerheads who crave that early 2000s look and casual users who prioritize comfort and quality.
Design Philosophy Behind the New Balance
The New Balance showcases a thoughtful design that mixes form and function. Its upper is constructed with a breathable mesh fabric, allowing air to pass through while maintaining a snug fit. The synthetic overlays provide added structure, keeping your foot secure throughout the day.
One of the most important features is its ABZORB midsole, which helps absorb impact and adds to the shoe’s overall comfort. This makes it suitable for long hours of walking or standing. Even though it’s not a performance running shoe anymore, it handles urban environments like a pro.
Why the New Balance 740 Is Ideal for Everyday Wear

Comfort is one of the strongest reasons people choose the New Balance. The midsole offers a cushioning experience that evenly distributes weight and reduces stress on your feet. Many users report that the shoe feels balanced and stable, even on uneven surfaces.
The outsole is made of durable rubber, offering a firm grip on various surfaces. Whether you’re walking on pavement, gym floors, or shopping centers, you can count on a safe and stable stride. The moderate breathability makes it ideal for spring and fall, though it may feel a bit warm during intense summer heat.
New Balance Sizing and Fit Guide
Knowing how a sneaker fits is just as important as how it looks. The New Balance fits true to size for most people. Those with narrow to average feet will find the standard sizing perfect. If you have wider feet, consider trying a half-size up for extra room and comfort.
The shoe’s heel and toe box are both roomy enough for all-day wear. People who spend hours on their feet often comment on how well the shoe supports their natural arch. It’s a reliable pick for students, workers, and even light athletes.
New Balance Specifications
Feature | Details |
---|---|
Fit | True to size |
Weight | 11.3 oz (Men’s size 9) |
Upper Material | Mesh and synthetic overlays |
Cushioning | ABZORB midsole |
Outsole | Rubber with traction pattern |
Intended Use | Lifestyle, walking, casual outings |
Available Sizes | US Men’s 6 to 14 |
Price Range | $95 – $110 |
Is the New Balance Good for Running?
Although originally designed for running, the current New Balance is more of a lifestyle shoe. It doesn’t offer the same kind of responsiveness as modern performance runners. That said, it can still handle light jogging or a trip to the gym.
If you’re a serious runner, models like the New Balance 880 or 1080 might be better suited for you. But if you’re looking for a shoe that works well for everyday wear and occasional workouts, the New Balance won’t disappoint.
How the New Balance Compares to Other Sneakers
In a world full of sneaker options, it’s useful to know how the New Balance stacks up against other models. Compared to the 574 or 990, the 740 offers a better balance between vintage design and everyday function. It’s more cushioned than the 574 but less bulky than the 990.
Here’s a quick comparison to make your decision easier:
Model | Style Focus | Cushioning Level | Weight | Ideal For |
---|---|---|---|---|
New Balance 740 | Retro lifestyle | Moderate (ABZORB) | 11.3 oz | Daily walking, casual use |
NB 574 | Everyday classic | Basic | 10.8 oz | Short outings |
NB 990v5 | Premium comfort | High | 13.2 oz | Long walks, travel |
NB 530 | Athletic style | Soft | 10.2 oz | Gym and casual fashion |
Real Users Share Their Thoughts
Reviews from actual wearers are crucial in understanding how well a shoe performs in the real world. The New Balance consistently receives praise for its solid build, good looks, and comfort. One reviewer mentioned, “I’ve worn them daily for three months and they still look brand new.”
Another user highlighted how well the shoe supports them during long work shifts. Whether you’re commuting, working retail, or walking around campus, the 740 offers reliable support.
Even on social media, fashion influencers are pairing the New Balance with casual streetwear. Its classic silhouette fits well with both modern and vintage clothing styles.
How to Style the New Balance 740

Styling the New Balance is easy due to its neutral tones and iconic silhouette. You can wear it with jeans, cargo pants, joggers, or even shorts. For a trendy look, pair it with a basic tee and oversized jacket.
The 740 comes in several colors, including grey, white, and navy, which makes it easy to match with most outfits. Young adults love the “dad shoe” vibe, while older fans appreciate the retro nostalgia.
This blend of old-school and modern appeal is one of the reasons My Ally Intelligence labeled it a must-have for this year’s lifestyle fashion trends.
Durability and Long-Term Performance
Durability is a key factor for any shoe, especially when you’re spending close to $100. The New Balance holds up well over time. The outsole stays firm even after months of daily wear, and the midsole doesn’t lose its bounce easily.
Lab tests have shown that the outsole grip and foam compression meet average to above-average standards for lifestyle sneakers. So, if you’re investing in a pair, expect it to last through several seasons of use.
Pros and Cons
Pros | Cons |
---|---|
Excellent cushioning with ABZORB tech | Moderate breathability in hot weather |
Stylish retro look | Not ideal for high-intensity sports |
Long-lasting rubber outsole | Slightly bulky for minimalist fans |
True to size fit | Limited color science in some markets |
Who Should Buy These?
If you’re someone who walks a lot, works on your feet, or simply enjoys wearing sneakers with history and style, the New Balance is perfect for you. It suits students, workers, young professionals, and anyone who values comfort.
This model is also great for older adults looking for extra cushioning and support. Its ABZORB midsole eases pressure on the knees and ankles, making it a smart choice for people dealing with minor joint pain or fatigue.
Final Thoughts
The answer is a strong yes. The New Balance 740 delivers where it matters most—comfort, design, and long-lasting performance. It may not be your go-to shoe for marathon running, but it handles daily challenges with ease.
From its supportive midsole to its stylish looks, this sneaker checks nearly every box for people wanting a dependable shoe with personality. Priced fairly and built to last, it’s one of the best lifestyle sneakers currently available.
If you’re searching for a classic shoe with modern comfort, look no further than the New Balance. It’s a well-rounded choice that won’t let you down.